Holiday time, and especially around Thanksgiving or Christmas, is the perfect time to think about presenting gifts to existing clients. When you wonder about what kind of gifts to give, it’s a great opportunity to come up with some kind of promotional items. This allows you to effectively kill two birds with one stone, so to speak. You can provide your client with a useful gift that they’ll thank you for, and…read more

Setting a marketing budget for the year ahead takes time and careful planning. You need to determine that the money spent on advertising represents the most effective marketing effort for your company. This means you have to estimate the costs and decide how much to spend on each aspect of your marketing message. One highly effective marketing strategy is the effective use of promotional items. If your company has not tried this…read more