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Jun 032014
 
The Ultimate Customer Freebie

Every small business owner maintains a strong focus on customer acquisition; however, few invest as much time and money into customer retention. As the old saying goes, a bird in the hand is worth two in the bush. Still, the vast majority of companies tend to overvalue new business, while undervaluing the people they’ve already […]

Feb 222014
 
5 Things Your Boss Wants To Know about Promotional Products

Promotional products have a long history of boosting client acquisition and retention. That said, recent statistics shed even more light on the many benefits related to these valuable marketing tools. If you want to please the person that signs your paychecks, learn why you should incorporate branded promotional items into your company’s marketing plan.   […]

Jan 132014
 
Is Your Business Competing in the Offline Space?

Over the past decade, online marketing has become especially important, as more and more people tap the Internet to find the things they want and need. These days, consumers don’t use phone books to locate reputable service providers in their areas. Likewise, they don’t thumb through catalogs looking for products that peak their interest. The […]

Dec 182013
 
Great Promotional Product Ideas for the New Year

A Promotional Product to Fit Every Budget! When it comes to deciding on what kind of promotional product to select for an advertising promotion, you’ll soon discover that one size does not fit all. Every company has a different budget, and also, budget requirements can vary according to things like the season and your particular […]

Nov 262013
 
Top Holiday Promotional Gifts for Your Clients

Holiday time, and especially around Thanksgiving or Christmas, is the perfect time to think about presenting gifts to existing clients. When you wonder about what kind of gifts to give, it’s a great opportunity to come up with some kind of promotional items. This allows you to effectively kill two birds with one stone, so […]

Nov 202013
 
Include Promotional USB Drives in Your 2014 Marketing Budget

Setting a marketing budget for the year ahead takes time and careful planning. You need to determine that the money spent on advertising represents the most effective marketing effort for your company. This means you have to estimate the costs and decide how much to spend on each aspect of your marketing message. One highly […]

Oct 232013
 
Choose the Right Holiday Promotion Item

The holiday season provides businesses with the ideal chance to reach out to customers using branded promotional merchandise. Studies have demonstrated that branded items offer superior investment returns when compared to other marketing strategies. What’s more, there’s an undefined ROI associated with promotional merchandise related to continued use. After all, unlike one-time advertisements, branded items […]

Oct 142013
 
ROI of Promotional Products Show Better Investment than Online Ads

To attract and maintain customers, nearly every American business invests in some type of advertising strategy. Sadly, much of this money is wasted on marketing schemes that just don’t get enough ROI (return on investment). If you’re concerned about getting the most bang for your advertising buck, learn how promotional products outperform other options. Compelling […]

Sep 262013
 
New Study Highlights Benefits of Branded USB Drives

Nearly every major American business uses some form of branded product. In fact, these marketing tools are so popular; they make up a $19.4 billion dollar industry. By offering advertisers a cost-per-impression that’s superior to nearly every other advertising effort, promotional merchandise has become the most cost-effective way for companies to market their brands. That […]

Sep 182013
 
Tips for Choosing a Great Promotional Product for Your Business

Promotional products offer businesses an effective way to stay relevant in the minds of customers. With that being said, they don’t all offer the same benefits. To get the most out of your investment dollar, learn which types of branded items offer the most value. Things to Consider Make no mistake, promotional products offer considerable […]