As a business owner, you want the “face” of your company to have a positive influence on potential customers. You may have a spokesperson who does commercials for you, or you may have a front office staff that interacts with each person who walks through the door. However, the one department that meets with and communicates with the most people is your sales department. A meeting with one of your salespeople is often the first interaction a person has with your company, and you want that interaction to go well. One aspect that can help make a good first impression is a well-dressed and easily recognizable sales staff, and custom apparel can help you achieve both of those goals. At CMI, we can provide company shirts, jackets, and more!
One thing that customers want to be sure of when they’re meeting with a salesperson, especially if the meeting is in their home or business, is that the salesperson is legitimate. The customer may not know much about your company, but they’ve liked what they’ve heard, and they’re willing to take a look at your products and/or services. The fact that your salesperson shows up in a polo or dress shirt with your company logo on it can help reassure the customer that they are in fact meeting with an official representative of your business.
Another thing to keep in mind is that every time a member of your sales department wears a company shirt, they’re being seen by people all over town. They may go to the same spot for lunch everyday, or take the same route to work, and people in those places will notice your company logo. This form of silent advertising can be great for business, and if your salespeople are seen in multiple places by multiple people, it can make people more curious about your company. They may look up your business, and it could turn out that they need the product or service that you offer!
Options for All Weather
Your sales staff works throughout the year, and the fact that it’s snowing or raining doesn’t mean they can take the day off. They still have to be out there meeting with clients, and that’s where custom outerwear comes in. We have rainwear, jackets, vests, and more that are perfect for inclement weather, and you can add your company logo to each one. We have options for both men and women, so no matter who’s out there selling, they can keep warm and dry between locations!
If you’re hiring more salespeople, or you’ve updated your brand and you need new custom options for your staff, look through our catalog today. We can provide you with a quote for your bulk order, and once you’ve ordered, we will have your apparel to you in a timely manner. Your staff will look their best and customers will know they’re meeting with a dedicated rep.